Easy way to make a graphic website using Photoshop November 24, 2009
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Photoshop is a useful application in creating any graphic-based materials such as posters, book covers, art works and websites. To start, look for a good image to use for your website, I recommend something you can divide into three or more parts; you must have a header, a body and a navigation menu. Here is an example:
| Header |
| Navigation |
| Content |
Once you have your image layout, you can use the slice tool on the tool bar in Photoshop. Then, simply slice through the sections that you want your header, navigation and content, and other parts that you want some changes. After you have all your slices, double-click on the number of the slice and rename it so that you know which slice is which, like this:
| Slice 1 –> Header |
| Slice 2 –> Navigation |
| Slice 3 –> Content |
And then, you must save everything in a webpage format or else all your work is for nothing. To do this, go to file and save for web, this will open an option box so that you can modify the type of webpage it is. You can click on the edit output settings if you want your website to be an HTML or a CSS, either way you can expect to have the same result in layout. And the rest of technical writing is up to you, to suit your needs. Here is a good step-by-step process:
Styles of Writing in New Media November 15, 2009
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Create a structure
Before writing a good composition, you must first design its structure. In doing so, it acts as a template that you can go over with if you are stuck. But this does not mean that you are fixated with the design, only that it can help you work your way through a solid foundation. To begin the process, brainstorm ideas that come up in mind – avoid criticizing and judging because it could be done on the next step.
Scan and Tweak
Scan through the final composition and tweak the area that needs extra effort or is lacking of relevancy. It is wise to use applications that can thoroughly check your work; this may save you some time and effort. Depending on your preference, whether you like working through a printed document or on the screen, the important thing is to explore different angles to improve your composition.
Be concise
Most of the time, you need to be concise so that is easier to convey your message. But, that is not the case in other writers who uses obscurity in their writing. And to be concise, you need to know your goal and the audience. If you get stuck in a sentence, it is better to start anew. Usually you could have mistakes trying to prove a point, so you should break the sentences apart in two or more sentences. And the point is not to be wishy-washy, but strong and affirmative.
Some things to consider:
- Provide negative spaces for the reader
- Apply images in the appropriate places
- Show your reference
- Study and Enjoy – The Elements of Style by William Strunk Jr. and E.B. White
The Good, the Bad and the Ugly types of Branding November 10, 2009
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The good type of branding includes a memorable experience, a strong connection to the audience, and a great amount of relevant information. A good example is Google, Google is the most widely used search engine in the Internet; it has been successful because of its popular branding which captivates people to visit its site. Google is known for its usability – type a keyword and browse the most relevant entries; therefore more and more people recognize it as a reliable search engine. This brand uses interaction using a simple method of visually teaching the audience of what to do at the same time as showing amazing results.
The bad type of branding contains bland or vague experience, awkward connection to the audience, a couple of irrelevant information. These types usually fails to engage the audience in interpreting what the brand is, we often forget what the logo looks like or the brand title. To make matters worse, some of these brands have limited source of information; this is bad for us because they are suppose to make things easier for the customer.
The ugly type of branding does not have anything recognizable and is not appealing to the audience. This type of branding is actually rare now because of lack of professionalism. And these brands are the exact opposite of good branding and worst than the bad ones. It is basically an exaggeration of an identity and an unfamiliar representation of branding. 
