The Good, the Bad and the Ugly types of Branding November 10, 2009
Posted by a00764760 in Branding.add a comment
The good type of branding includes a memorable experience, a strong connection to the audience, and a great amount of relevant information. A good example is Google, Google is the most widely used search engine in the Internet; it has been successful because of its popular branding which captivates people to visit its site. Google is known for its usability – type a keyword and browse the most relevant entries; therefore more and more people recognize it as a reliable search engine. This brand uses interaction using a simple method of visually teaching the audience of what to do at the same time as showing amazing results.
The bad type of branding contains bland or vague experience, awkward connection to the audience, a couple of irrelevant information. These types usually fails to engage the audience in interpreting what the brand is, we often forget what the logo looks like or the brand title. To make matters worse, some of these brands have limited source of information; this is bad for us because they are suppose to make things easier for the customer.
The ugly type of branding does not have anything recognizable and is not appealing to the audience. This type of branding is actually rare now because of lack of professionalism. And these brands are the exact opposite of good branding and worst than the bad ones. It is basically an exaggeration of an identity and an unfamiliar representation of branding. 
